Client: the Great Canadian Oil Change

Scope: Rebranding, Identity, Brand Guide, Signage, Print, 3D

Great Canadian Oil Change is a pioneer in Canada of the specialized drive-thru oil change service. While they started from humble beginnings as a mom and pop shop that put little thought into branding, they had outgrown these roots and were in serious need of rebranding. At the time they approached me they were planning to open 13 new locations across Canada and wanted to have new, updated branding ready to roll out on signage and advertising across the country.

Logo recreated as a 3D illustration for use on signage3d_08a before and after comparison

gcoc_before_after